pattern brands
Open Spaces Multi Purpose Cart
Design Brief: Develop a high-level concept for a space-saving, modern product line based on market research, including sketches and technical specifications. Ensure alignment with the Open Spaces brand identity, considering materials, manufacturing processes, and packaging design.
Focus: In Depth Research of Brand, Mood boards, and Refined Concepts
Role: Design Lead
research
Studying the Brand VBL and Product
During the research phase for Pattern Brands, I conducted an in-depth analysis of the brand's visual language and key design elements. This involved examining the brand's aesthetics, color schemes, and design principles to ensure alignment with their established identity.
Additionally, I studied the intended environment where the Multi Purpose Cart would be utilized, considering spatial constraints and user interactions. This comprehensive research provided a solid foundation for creating a product that seamlessly integrates with Pattern Brands' ethos and fits naturally within its intended space.
plan + consolidation
Compile research to create a plan
In the Plan + Consolidation section, I compiled all the gathered research and synthesized the key insights into a cohesive strategy.
I created a detailed mind map to visualize connections between the brand's visual language, user needs, and spatial considerations. This structured approach enabled me to identify core design principles and objectives. With a clear plan in place, I was well-prepared to transition into the concept development phase, ensuring a focused and informed design process.
ideation
Converting research to concepts
In the ideation phase, I leveraged the research insights and strategic plan to generate a variety of design concepts for the Multi Purpose Cart.
This creative process involved brainstorming and sketching multiple ideas, exploring different forms, functionalities, and materials. By integrating the brand's visual language and addressing user needs, I developed innovative concepts that aligned with Pattern Brands' identity. This phase was crucial for refining ideas and selecting the most promising directions for further development.
production considerations
Materials and Manufacturing
In the Production Considerations phase, I meticulously evaluated the feasibility of the chosen design concepts.
This involved selecting appropriate materials, considering manufacturing processes, and assessing cost implications to ensure high-quality production. I documented technical specifications, including dimensions, tolerances, and assembly methods, to facilitate smooth manufacturing.
Renders
Visualizing in materials and in context
I translated the refined concepts into high-quality, photorealistic renderings. Using advanced rendering software, I created detailed visualizations that showcased the Multi Purpose Cart from various angles, highlighting its design features and material finishes.
These renders provided a clear and compelling representation of the final product, allowing stakeholders to visualize the cart in real-world settings. The realistic images were essential for final reviews, presentations, and marketing materials, ensuring a comprehensive understanding of the product's aesthetic and functional attributes.
