malherbe
Malin + Goetz Store Design
Design Brief: The objective is to design an inviting and immersive retail space for Malin + Goetz that emphasizes sustainability while combining the comforts of home with the convenience of online shopping.
This space will allow customers to experience their products in a cozy and aesthetically pleasing environment, resembling a stylish, modern home complete with a small living room concept. Candlelight, greenery, and a relaxing ambiance will create a sensory experience that enhances the home-inspired atmosphere. Elements of the product ingredients will be integrated into the space to educate customers and provide transparency. Emerging technology will be utilized to seamlessly integrate the at-home shopping experience into the retail environment, further promoting sustainable shopping practices.
Role: Researcher and Interior Designer
research
Studying Spaces and People
For the Malin + Goetz retail space project, we conducted extensive field research by visiting various stores and studying their layouts and design elements. We observed customer interactions and behaviors within these spaces to understand what creates an inviting and effective retail environment.
By analyzing how customers navigated the stores, engaged with products, and responded to different sensory elements, we gathered valuable insights into creating a cozy and immersive shopping experience. This research was crucial in shaping our design strategy to ensure that the new retail space would meet customer needs and align with Malin + Goetz's brand values.
targeted mood board
AI Utilized
We created a targeted mood board using reference images and AI-generated visuals to guide the Malin + Goetz retail space design.
This mood board captured the essence of a stylish, modern home, featuring cozy living room setups, warm candlelight, lush greenery, and sustainable materials. It served as a visual foundation, ensuring all design elements contributed to an inviting, immersive, and sustainable retail environment.
ideation
Concept Development
Using insights from our research and the targeted mood board, we brainstormed and sketched concepts for the Malin + Goetz retail space.
We focused on integrating cozy, home-like elements with sustainable materials and modern aesthetics. Each idea was refined to align with customer preferences, resulting in innovative designs that blend comfort, style, and sustainability for an immersive retail experience.
Detail Ideation
Developing concepts
In the Detail Ideation phase, we refined our concepts for the Malin + Goetz retail space, focusing on specific design elements and features. We integrated sustainable materials, cozy living room setups, and strategic lighting and greenery.
Detailed sketches and renderings ensured a harmonious and meticulously planned design, aligning with our goal of an inviting, immersive, and sustainable retail environment.
renders
In Context Renders
In the Render phase, we transformed our detailed concepts for the Malin + Goetz retail space into high-quality, photorealistic visualizations. These renderings showcased the integration of sustainable materials, cozy living room setups, and ambient lighting and greenery.
By creating realistic images, we provided a clear and compelling representation of the final design, facilitating stakeholder approvals and ensuring every element aligned with our vision of an inviting, immersive, and sustainable retail environment.
Transparency
Transparency is Key
Throughout the project, we emphasized transparency by incorporating elements of the product ingredients into the retail space design.
Informative displays and interactive features educated customers about the natural and sustainable components used in Malin + Goetz products. This approach not only provided clarity and trust but also reinforced the brand's commitment to honesty and sustainability, enhancing the overall customer experience.
sustainability
Refill Station
Sustainability was a core focus throughout the project, guiding our choices of materials and design practices. A key feature of the Malin + Goetz retail space is the refill station, where customers can bring in their own containers to refill with their favorite products.
This initiative encourages customers to reduce waste and reuse packaging, significantly lowering the environmental impact. By selecting eco-friendly materials and implementing sustainable building techniques, we ensured that the retail space not only provided a unique shopping experience but also reflected the brand's commitment to environmental responsibility.
ar shopping
Home Comfort in Store
We integrated augmented reality (AR) technology into the Malin + Goetz retail space to enhance the at-home shopping experience. Customers can use AR to visualize how products will look and function in their own homes, making informed purchasing decisions with ease.
This innovative approach bridges the gap between online convenience and in-store interaction, providing an engaging and immersive shopping experience. The AR integration reflects our commitment to leveraging cutting-edge technology to meet modern consumer needs and preferences.
floor plan
Layout and Design
The floor plan of the Malin + Goetz retail space mimics a stylish, modern home with cozy living areas and a refill station.
Sustainable materials, ambient lighting, and greenery create a welcoming and immersive environment, enhancing the overall customer experience.
