Bark
Super Chewer | Toy Design
Design Brief: The objective is to design a sustainable collection of three products for Bark Super Chewer that engage dogs in play and problem-solving. Two designs must incorporate play/problem-solving elements, and at least one should feature a character or animal.
The collection should be durable, safe, and reflect the brand's playful personality, using eco-friendly and recyclable materials. The goal is to create innovative, engaging, and sustainable products that delight dogs and their owners.
Role: Design Lead
research
Studying Dogs Behavior
During the research phase, we focused on understanding dog behavior to inform the design of the Bark Super Chewer product collection.
We studied how dogs interact with toys, observing their play patterns, problem-solving abilities, and preferences for different textures and shapes. By analyzing these behaviors, we gained valuable insights into what engages and challenges dogs, ensuring our designs would meet their needs. This research was crucial for developing products that are not only durable and fun but also mentally stimulating and enriching for dogs.
theme Inspiration
Back to Nature
For the theme inspiration, we focused on mushrooms and nature, aiming to connect dogs back to nature in a whimsical and engaging way. We explored woodland environments, featuring mushrooms, earthy textures, and forest colors to create a sense of adventure and exploration.
This theme taps into dogs' instinctual behaviors and love for the outdoors, providing an enriching experience. By incorporating these natural elements, we designed a product collection that entertains and enhances the lives of dogs through their innate connection to nature.
fungus amongus
"Fungus Amongus" is a line of playful, interactive toys designed for Bark Super Chewer, inspired by the enchanting world of nature and mushrooms. These durable toys engage dogs with their unique textures and vibrant designs, promoting healthy play and exploration.
ideation
Playful Interactive Concepts
In the ideation phase, we brainstormed and sketched concepts focused on mushrooms and nature to connect dogs back to nature. We emphasized problem-solving and fun, exploring various forms, textures, and functionalities to engage and challenge dogs.
Each idea was evaluated for alignment with the woodland-inspired theme and Bark Super Chewer's durability standards. This process led to innovative designs that entertain and enrich dogs, reflecting their innate love for nature.
Good morels
Refined Concept 1
Good Morels is a durable, eco-friendly dog toy designed to resemble a Morel mushroom, with hidden compartments for treats.
This engaging toy combines fun and problem-solving, connecting dogs back to nature and keeping them mentally stimulated. Perfect for enriching and entertaining your pet.
fuzzy fun guy
Refined Concept 2
Fuzzy Fun Guy is an interactive dog toy with a soft, tear-away exterior that reveals a durable, sustainable plastic core.
This engaging toy provides a dual-layer challenge, combining fun and problem-solving to keep dogs entertained. Its unique design connects dogs back to nature while ensuring long-lasting play and mental stimulation.
mushy dog log
Refined Concept 3
Mushy Dog Log is an interactive puzzle toy designed to keep dogs engaged for hours. Crafted to resemble a log, this toy features various hidden compartments and challenges that stimulate problem-solving and play.
Its durable construction ensures long-lasting entertainment, making it the perfect choice for mentally enriching and entertaining your dog.
