peak design
Soft Goods Hardware
Design Brief: Develop innovative concepts that elevate and improve Peak Design's existing soft goods hardware, enhancing both functionality and user experience.
The new hardware must enhance the usability and versatility of Peak Design's soft goods while aligning with the brand's sleek, modern identity. High-quality materials should be used to ensure long-lasting performance and reliability. The focus is on creating intuitive and user-friendly designs that simplify adjustments and improve overall convenience. The goal is to deliver cutting-edge hardware solutions that seamlessly integrate with Peak Design's products, providing enhanced performance and a superior user experience.
Role: Research and Development Lead
brand research
Peak Design VBL
In the brand research phase for Peak Design, we analyzed their products, design language, and market positioning. We focused on understanding their commitment to innovation, functionality, and aesthetics.
By reviewing customer feedback and preferences, we ensured our new hardware concepts would align with Peak Design's core values and exceed customer expectations.
adjustable buckle
Research | Ideation | Refine
hardware research
Existing Hardware Pain Points
In the hardware research phase, we rigorously tested existing products to identify areas for improved functionality. We analyzed the performance, durability, and user-friendliness of various hardware components.
Through hands-on testing and user feedback, we pinpointed specific enhancements to elevate the overall design. This research was crucial for developing hardware solutions that offer superior performance and an improved user experience for Peak Design's products.
ideation
Digital Concepts
In the ideation phase, we transformed our research insights into innovative concept solutions for Peak Design's hardware. We brainstormed and sketched various ideas, focusing on enhancing functionality, durability, and user experience.
Each concept was meticulously evaluated and refined to ensure alignment with Peak Design's brand values and customer needs. This creative process allowed us to develop cutting-edge hardware designs that offer superior performance and seamlessly integrate with Peak Design's products.
travel duffle
Research | Ideation | Refine
Research
Hardware Research
During the research phase for the Travel Duffle, we focused on analyzing hardware and connection points to enhance functionality and durability. We examined existing travel duffles, assessing the performance of zippers, buckles, and straps.
By gathering feedback from frequent travelers, we identified areas for improvement and innovation in hardware design. This research provided critical insights into optimizing connection points, ensuring secure and reliable use, and forming the basis for developing a superior travel duffle.
ideation
Digital Concepts
We utilized our research insights to develop innovative hardware and connection point solutions. We brainstormed and sketched various concepts, focusing on enhancing the functionality and durability of zippers, buckles, and straps.
Each idea was carefully evaluated to ensure it met the needs of frequent travelers and aligned with our design goals. This creative process allowed us to develop robust and user-friendly hardware that enhances the overall performance and reliability of the travel duffle.
Sternum strap
Research | Ideation | Refine
Research
Hardware Research
In the research phase for the Sternum Strap, we focused on analyzing hardware components to enhance functionality and comfort. We evaluated existing sternum straps, specifically examining buckles, adjusters, and attachment points.
User feedback highlighted that the strap was difficult to adjust and didn't feel completely secure. This research provided crucial insights for optimizing hardware design, ensuring better stability, ease of use, and overall reliability.
ideation
Digital Concepts
We transformed our research insights into innovative design solutions. We brainstormed and sketched various concepts, focusing on creating hardware that enhances adjustability and security.
Each idea was carefully evaluated to ensure it addressed the issues of difficult adjustments and instability. This creative process allowed us to develop designs with improved buckles, adjusters, and attachment points, resulting in a sternum strap that is easier to use and feels more secure.
